Bringing Out the Best in Everyone You Coach:
Use the Enneagram System for Exceptional Results


Coaching Certification Program available.

Table of Contents

The introduction describes the emergence of coaching as a premier development approach; how the Enneagram provides managers, mentors, and coaches a powerful, effective, and targeting approach to coaching; and an overview of the book's structure.

Chapter 1: Coaching Overview
This chapter provides an overview of the eight steps managers, mentors, and coaches need to take to excel in developing others: (1) assessing and enhancing their coaching competence; (2) optimizing the match between the developer (coach) and learner (client); (3) clarifying the coaching role – manager, mentor, or coach; (4) selecting the appropriate coaching methodology – short-term, crisis, or long-term coaching; (5) identifying the learner's coaching goals and motivation; (6) assessing the learner's self-mastery level and using level-appropriate techniques; (7) using techniques that challenge learners; and (8) accelerating and sustaining the learner's transformation.

Chapter 2: The Enneagram and Coaching
With an overview of Enneagram theory and how this relates to coaching, this chapter provides a context for understanding the nine Enneagram styles, which are described in great detail in Chapters 3-11. In addition, the core coaching concerns of all Enneagram styles are highlighted: issues of anxiety, trust, and overnalysis that arise from our Mental Center; concerns about the coaching relationship, the value and prestige of the coach and coaching, and the reactions of others that arise from our Emotional Center; and concerns regarding action, control, and honesty and clarity that emerge from the Body Center.

Chapter 3 - Chapter 11: Enneagram Style One through Enneagram Style Nine
After an in-depth description of each Enneagram style (including information about subtypes, wings, and arrows), each chapter shows developers exactly how to best coach individuals using the approaches and techniques from Chapter 1. Examples, stories, and case studies are provided, as well as high-impact development activities.

Chapter 12: Transformation
This chapter shows developers how to take their coaching to a deeper level by providing them with three transformative coaching activities and an integrated development planning process.

The appendices contain a coaching competency self-assessment and detailed information about short-term, crisis, and long-term coaching methodologies.

The Resources section provides annotated information about where to find online and print resources in the following areas: Enneagram-based development activities; Enneagram training materials; Enneagram training certificate programs; and recommended books on the topics of coaching, the Enneagram, and the Enneagram and spirituality.

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by Beverly Kaye

Little did I know when Ginger knocked on my door the summer of 1987 that someone special was entering my life, someone whose personal and professional interests would become intertwined with mine and who would also become a lifelong friend. Ginger had just moved to Los Angeles from the San Francisco area where she worked as an OD consultant. Before the days of Facebook and LinkedIn, a mutual friend suggested she call me. I told her to bring her walking shoes if she wanted to have a conversation with no distractions, and we took the first of our many walks, ones that always included truthful conversations about our lives, families, dreams, and losses.

My career development consulting and training practice was growing. I had completed my dissertation at UCLA and parlayed it into my first book, Up Is Not the Only Way. Ginger joined me on a number of early consulting projects in the career development arena and then led many on her own. Throughout that time, I recognized that Ginger was highly observant. I soon came to realize that she remembers everything I say as well as what I don’t say. She relishes in my success, as a good friend should, and when I have occasional misfires, she remembers those lessons, too, and uses them.

Ginger is a versatile large-scale change consultant and brings this deep expertise to her work. More than twenty years later, I am not at all surprised that she has become a leader in bringing the Enneagram into organizations around the world. It combines her passion for people and systems. She’s an honest, sincere, and insightful professional who is always finding new avenues to bring depth to her own growth and to help others do that, too.

When I read her first book, Bringing Out the Best in Yourself at Work, I was impressed by her ability to describe the nine varieties of human behavior at work in intricate detail. After reading What Type of Leader Are You?, I was amazed at how much more she had to say – again in great detail. I also realized how integral her work was to employee development, retention, and engagement, areas that are a central focus of my current work. The more we know ourselves and how to interact, network, and collaborate with others, the more possible it is to advocate for our own workplace satisfaction. All of her work, especially her newest, is a superb guide for the savvy careerist.

The book you hold in your hands, Bringing Out the Best in Everyone You Coach, is one you can use as a wonderful guide, whether or not you read the previous books. Managers, mentors, and coaches can delight in the fact that there is now a book that shows you precisely how to develop others – even providing models for short-term, long-term, and crisis coaching. Ginger brilliantly uses the profound and practical insights of Enneagram to do this. I was personally grabbed by the book when I went to my own Enneagram style and found that is described me perfectly. I marvel at how much she knows about her craft. Happily, we can all now know it and use it with our clients and ourselves.

Beverly Kaye, ED.D., founder/CEO of Career Systems International and co-author or Love ‘Em or Lose ’Em: Getting Good People to Stay and Love It Don’t Leave It: 26 Ways to Get What You Want at Work

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Coaching Leaders
Business Leaders
Enneagram Teachers

Coaching Leaders

Pamela McLean, Ph.D.
CEO, The Hudson Institute of Santa Barbara
    "Ginger Lapid-Bogda integrates the work of coaching and the power of using the Enneagram assessment in this important book. Her years of experience as a coach, consultant and Enneagram expert allow her to articulate the role of coaching in organizational contexts and provide methodologies for these coaching opportunities. Ginger goes the distance in weaving into this work a powerful endorsement for thoroughly understanding and integrating the Enneagram into the coaching engagement. Coaches today need great training, years of experience and a substantive tool kit – including assessments such as the Enneagram – in order to become masterful in this work. Bringing Out the Best in Everyone You Coach provides coaches with just such a resource as a coaching tool and for their own self-discovery on this path to mastery!”

Dave Logan, Ph.D.
Bestselling co-author of Tribal Leadership and Three Laws of Performance and professor, Marshall School of Business, University of Southern California
    “This is a great book, presenting the vital fact that potential comes in many forms, and a coach skilled in the techniques in Bringing Out the Best in Everyone You Coach can unlock the very best in each and every client. Rich in both explanation and precise coaching steps, this book is a must-read for coaches of all types.”

Business Leaders

Teresa Roche
Vice President and Chief Learning Officer, Agilent Technologies
    “I think of myself as a good coach, but Ginger’s writing on coaching – even before the section on the Enneagram – was outstanding. I found a gold vein and would have been content not reading any more. Of course, I did and felt I found the mother lode. Even more, I was able to immediately apply what I learned. Bringing Out the Best in Everyone You Coach is a must read for these competitive times in which the need for the people we coach to learn, develop, and transform is essential.”

Nancy Brooks
Vice President, Customer Management & Operations, Best Buy Co., Inc.
    “I absolutely love this book. I found myself focusing in two ways: one as a frame to better understand myself so I can achieve greater progress towards high self-mastery and the other as a way to develop those I am coaching. Using the book’s insights – and particularly the level of detail that differentiates the many ways individuals who claim the same Enneagram style can outwardly display different behaviors and emotions while at the core be so similar – will certainly help both me and others get the most out of the precious time with our boss or mentor relationships.”

Dalyn Schmitt
Executive Director/CEO of Heartland Regional Alcohol and Drug Assessment Center
    “I could not put this book down! Ginger’s unique way of intertwining the term ‘coaching’ leaves you convinced these tools can be helpful to anyone in your life. The Enneagram is very effective in our business, as leaders who want to assist employees with development, and we ourselves have changed because of Ginger’s training and guidance. These challenging economic times demand quality in people, and this book is the road map for how to achieve this. A great read!”

Carolyne Coquet
Director High Jewellery Development & Special Orders, Cartier
    “I have found through the Enneagramme that if you want to develop an effective team, start by developing yourself and use the tool to bring authenticity and constructive working relations back into your organisation. This book takes you as a manager one step further, into the role of a coach that releases the power of your team.”

Erin Keown Ganju
Co-Founder & CEO, Room to Read
    Bringing Out the Best in Everyone You Coach is an incredible tool for coaching in the workplace. As the CEO of Room to Read, a global non-profit dedicated to improving educational opportunities for children in the developing world, I already use the Enneagram for understanding myself and enhancing communication among my executive management team. Now we have this easily digestible book, with great coaching tips and excellent development activities for each type, so we can coach ourselves as well as those who work for us.”

Enneagram Teachers

Don Richard Riso and Russ Hudson
Best-selling authors of Personality Types and The Wisdom of the Enneagram
    “For years, Ginger Lapid-Bogda has been in the forefront of Enneagram authors in bringing the Enneagram to the business world. With this book devoted to the art of coaching, she broadens her scope and goes deeper, while making the process of coaching with the Enneagram clear, comprehensive, and understandable to readers at all levels. She demonstrates that coaching is a subtle, person-to-person interaction, and that the Enneagram can greatly clarify this process, bringing both coach and client to more understanding and precision in each situation. We are glad to see that Ginger has rightly used the Levels of Development as a primary framework for coaching effectively. Clearly written, well organized, and practical, we predict this will quickly become the ‘standard’ Enneagram coaching book for years to come.”

Helen Palmer
Teacher of intuition and author of The Enneagram: Understanding Yourself and the Others in Your Life and The Enneagram in Love and Work
    “This book warrants a front row place on the bookshelf of every coaching professional.”

David Daniels, M.D.
Clinical professor, Department of Psychiatry and Behavioral Science, Stanford Medical School and co-author of The Essential Enneagram
    “In Bringing Out the Best in Everyone You Coach, Ginger achieves yet another milestone. She has a deep understanding of the Enneagram and an outstanding ability to present it. Her work is practical, systematic, highly readable, clear, comprehensive, thoughtful, elegant, and compassionate. She honors process and method, levels of development, and all three centers of intelligence – head, heart, and body. This is a must read for all varieties of helpers from coaches to managers to guides.”

Jerry Wagner, Ph.D.
Author of The Enneagram Spectrum of Personality Styles and the Wagner Enneagram Personality Style Scales
    “Ginger Lapid-Bogda has done a much-needed job of making coaching skills accessible for her Enneagram audience and of translating Enneagram information into the coaching arena. As an expert who knows both parties, Ginger is a good matchmaker. Her many concrete suggestions and examples provide a useful meeting ground or melting pot for blending coaching and Enneagram ingredients.”

Thomas Condon
Author of The Enneagram Movie and Video Guide
    “Highly Recommended. An accessible, well-organized, at-a-glance guide that puts the Enneagram's wisdom at the fingertips of every coach.”

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Enneagram Monthly - Review by Dave Warner >> download pdf

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